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Toe-to-Toe DJ Soundclash

Elevating emerging talent through music, culture and community.

Industry
Fashion, Music
Client
Foot Locker, New Balance
Toe-to-Toe DJ Soundclash

We supported Foot Locker and New Balance with the guest curation for the event, scouting relevant and emerging profiles from across their culture, and connecting with voices linked to the local music scene.

We also led a product seeding strategy before and after the event for key community figures, and coordinated a media partnership with Veinticinco to produce a live interview and cultural content from inside the experience.

Photo credit: Aroa Solana.

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